Designing Teasers To Market A Product, Service or Event

man on a cliff

A teaser is a visual marketing aid that is used to communicate a message, thought, or idea; but it focuses only on one main idea supported by a call-to-action element. Its purpose is to simply blow a trumpet that something is coming but not to reveal everything in order to raise a curiosity. A teaser can be designed on any media of any size. It can be on paper ⎯ hard or digital ⎯ or on a video.

The reason for focusing on a single idea is to ensure that your target audience picks up the core message, thought or idea that you want to convey. If the teaser contains too much information, most likely, in 48 hours, the reader will forget everything because there is in our brain a function called reticular activating system that filters information in order to protect its health. What the reader can most likely remember is only that sometime ago he stumbled upon a teaser.

teaser versus brochure

A teaser is not a brochure. The major difference between a teaser and a brochure is that the latter contains all the information that you want your target audience to know; whereas, a teaser contains only one idea, thought or message supported by minor elements such as a call-to-action which may be a button or a link to direct your target audience to do something; or simply a number or email address to invite them to contact you.

test yourself with this pilot teaser

You will find below an example of a teaser; then, follow this instruction.

  • Put yourself into the shoes of a high school student. Then, examine the teaser and be conscious of your eyes.
An example of a pilot teaser for marketing purposes via social media
Pilot teaser for an event: a holy week retreat

Try to answer the following questions.

  1. What is the teaser all about?
  2. What is the main message?
  3. What is the first element that you noticed?
  4. Did you feel strain in your eyes while looking at it?
  5. Do you think that even a high school student would be able to get the intended message?

The teaser is talking about a Holy Week retreat. Its main message is to disconnect, which is the core purpose of any retreat: to disconnect you from your everyday routine and way of life; inviting you to leave your comfort zone and normal environment. That is why it is called a retreat.

All other elements of the teaser are merely to support the main idea. One bit of information, though, must retain in the reader’s mind because it is essential ⎯ the date; which is why it is centered and larger than the other texts but not larger than the main idea.

The main idea could be anything you see on a teaser. However, in this example, the designer wanted to emphasize most the word disconnect because it has something to do with the follow-up teaser.

why put yourself into the shoes of a high school student?

We all think differently. Not all have achieved equal level of education. Not all those who were able to attend school have the same level of understanding. Not because you are older that you are wiser. Thus, if your target audience is the general public, how would you design?

The general rule is: consider the general public like all high school students. Once you have captured them all, generally speaking, then you apply the funneling; but that’s another story. Briefly, it is when you target specific audience from a pool of a wider audience.

So, if your role is the advertiser or producer, in order for you to objectively understand a visual design, put yourself into the shoes of a high school student; not as a producer, advertiser or organizer.

how eyes react to a design

What captured your eyes first? Is it the word disconnect? Then which? Was it the date? Could you notice the flow of information? Did you feel any eye strain?

In visual design, it is important that the eyes are not strained. Elements should follow a path that is comfortable to the reader’s eyes. Colors, sizes and spaces all affect the eyes. Our eyes react most especially to colors because colors are light. Our eyes’s reaction to light is not something that we can control. For that reason, the designer must test himself if what he has designed is comfortable to his eyes; and it is following the intended path.

follow-up teaser

In order to sustain the interests of your target audience, the pilot teaser must be followed up by a follow-up teaser; otherwise, your first teaser may serve useless as it may already be forgotten. It is important that the follow-up teaser must be related to the initial teaser. Like when writing a business letter or an article, a series of teasers must also be cohesive. 

Take a look at the follow-up teaser of our example.

An example of a social media teaser for marketing purposes
Follow-up teaser for the same event

It is already obvious that the follow-up teaser is related to the pilot one. What has changed is the emphasis.

Let’s examine.

  1. The main idea or message here is the substance of the retreat which is taken from Matthew 26:40.
  2. The word disconnect still exists but no longer dominant. It still exists so that the readers can connect the second teaser to the first teaser.  
  3. The second teaser introduces the idea tHis connect, which is the name of the retreat. However, in this example, it serves secondary to the main idea because what is more important is its substance.
  4. Notice the positions of disconnect and tHis connect. Their positions suggest that they are related; its contrast adds substance to the message. Without the word disconnect, your general audience would have no idea why tHis connect.
  5. The contrasting images also add substance to the idea of a retreat.
  6. Emphasis is now given to the call-to-action, which is to call and make a reservation. The date is less emphasized as this was already emphasized previously.

what’s next

Ideally, it is enough that there’s only a pilot teaser and a follow-up teaser. A third release of your communication should already contain everything that you want your target audience to know. This may be in a form of a flier, brochure, a web page, or an event announcement. Your third communication tool must be sufficient with the necessary information to limit people’s questions and enquiries to a few because what is more important call-to-action is to buy if you are selling a product or services; to reserve a seat if you are holding an event; or to sign up, among others, if you are recruiting members.

Photo credits:
 Zachary DeBottis from Pexels 
 Guilherme Almeida from Pexels

Sandy Beach To Ocean Deep Colour Scheme

Colour Scheme Beige beach deep ocean blue

Colour Scheme Beige beach deep ocean blue
An elegant colour scheme from sandy beige to deep ocean blue. It is a twist from the common white beach and aqua blue ocean. You can apply this colour scheme to interior, invitation and even wedding colour motif. These colours contrast well with Old Rose.

The colours have no equivalent colour names. So, to keep it simple, let their names be:

  • Hex #d8d6d6 is Light sand
  • Hex #d1cebb is Wet sand
  • Hex #9bacac is Washed green
  • Hex #7bb4bb is Old Teal
  • Hex #2c6474 is Ocean Deep

Café / Coffee Shop

If you own a coffee shop, break away from the traditional coffee and chocolate browns accented with a shade of tangerine. These colours will give your café a look above the rest.

Paint the walls of your coffee shop with Light Sand as primary and Wet Sand as secondary colour to give your walls some dimension. Give your café an Ocean Deep accent by furnishing it with this upholstered colour. For your tables, top it with Old Teal. For your fixtures, paint them with Washed Green.

Living Room, Bedrooms, and Hotel Rooms

For a masculine look of your living room, give your wall a light shade of Light Sand accented by Washed Green colours. Your upholstery would look elegant with Ocean Deep. Complement your sofa with Old Teal throw pillows. For the rest of the items in your living room, colour them Wet Sand.

If you want to be more adventurous, paint the walls of your bedroom with Ocean Deep. Use light fixtures such as white or Light Sand. For your bed, alternate your bed sheets, linens and pillows with Wet Sand, Washed Green, and Old Teal.

To brighten your rooms a bit, add a few items with Old Rose or white.

Wedding Colour Motif

For a change, the bride may wear a Light Sand wedding gown accented with Ocean Deep waist band, flowers, embroidery, or other ornaments. Instead of the common black, let the groom wear an Ocean Deep suit, Light Sand shirt, and Ocean Deep butterfly.

The bridesmaids, flower girls and maid of honour shall wear Old Teal gowns or dresses accented with Ocean Deep. The groomsmen, bearers, and best man can wear Washed Green suits accented with Wet Sand.

House Exterior

Your house will be eye-catching with this light sand ocean deep colour scheme. Paint the exterior of your house with Light Sand and complement it with Wet Sand. Accent your exterior with Ocean Deep doors, window sills and frames, and roof. For the colour of furniture and fixtures outside your house, choose Wet Sand or Washed Green or a combination of both.

Other Applications

This colour scheme will also make your shops and boutique look elegant, cool and fresh all the time. If you own a resort or restaurant near the beach, you can never go wrong with this cool and fresh sand and ocean colours.

A Collection of Rich Web Cards and Banners

Images on web sites call attention. To web content managers, looking for images or web cards appropriate for a post or article has become like routine or standard procedure. Thanks to sites like Pexels and Canva, these online photo and graphic design sites have made my work easier at times when I needed to finish something right away.

Rich Cards

Facebook calls it Open Graph while Twitter calls it Twitter cards. Pinterest calls it rich Pins while Google+ calls it rich Snippet. Simply, web cards are graphics especially designed to capture attention and engage site visitors to your site contents. It functions more than just an image because it contains information called meta tags, which social media sites use to integrate your social site post with your web post or page . It is for that reason why webizens call it rich cards.

My Own Collection of Design Inspirations

The following are some of the header banners, post cards, social site cards and covers, info cards, etc that I have used on a variety of web sites and social media sites. You are free to use any of these graphics. Consider them under CC0 license, which means you can download them for free and use them for whatever purpose without attribution. This is my collection of design inspirations.

Header Banners / Images / Social Site Covers

Web Cards / Blog Featured Images / Social Site Post Cards