Sacrificing Design Elements In Favour Of Client’s Preference

T-shirt print design lent inspired

Design is your pride. You created it from your mind out of nothing. It’s like you are the mother of your design. You carry it in your “womb” then you give birth to it.

Like a mother, no matter how your design looks like, you love it. When you start dressing it up, that’s when you make different versions.

You believe in yourself. You know that you are objective when choosing the best design. But sometimes, you get frustrated when your best pick is ignored.

Yes, it’s true that most of the time you have to sacrifice good design elements over your clients’s preferences. There’s nothing you can do about it but accept it. Anyway, it may be your design but the final output is your clients’s. They paid for it.

Don’t cry over spilled milk. Instead, talk about it. Good thing, in this technological generation, you can blog about just anything. So, go ahead, talk about the design that your clients did not pick.

Elements of Design + Your Style

It’s true that in designing, you observe the good elements of design. Plus, you add your own style to give it a character that is uniquely yours or that can be identified to you. From time to time, you violate a few elements to make it alternative or something like “exotic.” Breaking some traditional elements is a brave thing to do to creating your own style.

My Typical Style or Design Preferences

This is one of the design I recently made for an organisation. It is a design to be printed on the upper left of a beige, khaki, or taupe tee shirt.

In this design, to the best of my ability, I tried to apply design elements such as colour harmony, balance, and focus.

The large text Visita Iglesia gives focus. It is what it is all about. The rest are just bells and whistles, but necessary to create impact and attractiveness.

The dark chocolate bar gives emphasis to the word Iglesia because it is the more important word than visita. It also balances the existence of all elements as a whole, and to complement the round insignia.

The map background, though serves as aesthetic, is included to convey a journey or a travel. The event after all is about a travel, which is a pilgrimage. The details of the map are softened and blurred because they are not important to the design. Instead, it emphasised seven location points in the map which are the destinations of the pilgrimage.

The mocha background (which should be the colour of the textile) blends with the design to exude harmony. After all, the theme is about communion of communities. Moreover, the colour blend projects some expensive taste.

My style is simple and minimalist. My reason for that is to communicate effectively the message that I want to convey. If there are too many elements in a design, it creates confusion.

I also prefer related hues or monochromatic. Nothing loud, bright or vibrant. A bit desaturated or hazy, and soft. I like my design peaceful.

How This Design Has Evolved

It is common for a client to request adding other elements such as insignias, images and texts to your original design. Much as you didn’t like it, you have to sacrifice some design elements. Following next, I demonstrate how my original design has evolved into something that is not my personal preference.

Version 2

The client requested adding some texts. In order not to sacrifice some elements of design, this is what I did. Though I softened the text powered by peaceworks103 in order not to steal the main idea, that space looks crowded. So, I created another option.

Design inspiration Visita Iglesia

Version 3

The client suggested positioning the added text around the insignia. It looked better than version 2; but the client requested further adding more texts.

Design inspiration year of the parish

Version 4

In this version, visita iglesia is mentioned twice which is a big no-no in a design. As much as I wanted to avoid redundancy, I had no choice but to submit to the client’s preference.

However, the client further requested that peaceworks103 be around the border of the insignia.

Design inspiration Communion of Communities

The Final Verdict

I didn’t want the additional text to be around the insignia as well. That will be too much. So, instead, I positioned peaceworks103 inside the insignia. However, it left the dark chocolate bar empty, and therefore meaningless. I would like to retain it to maintain balance but I had to sacrifice that design element. As a result, it left that lower part of the design bare and too much useless space.

Design inspiration Peaceworks

But I had not choice. This is what the client picked. Some design elements sacrificed in favour of the client’s preferences.

Take a look at the designs in this slide show.

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Movie Posters Design Examples

These are 8 movie posters I designed for an event, which had a film festival theme. The event was for a rotary club induction of officers. The challenge was to make the movie posters relevant to the rotary club. I did some research on the areas of focus of the rotary, its core values, and the local projects that this rotary club had accomplished.

All the films presented in the design are fictitious. They do not pertain to any particular film or documentary. The movie titles were all made up except for A Star Is Born and Mulawin, which happened to have movies of the same title. I insisted on using these titles because they are relevant to the club. If the other titles I used happened to be of the same titles of existing movies, it was not intentional. The name of the actors, movie reviews, and reviewers’ names were all fictional.

If you happen to be a Rotarian who is viewing this, can you guess what the posters are trying to depict?

 

Artist Or Designer: Who Do You Hire?

think big concept in visual design

Let me tell you what I can do and what I cannot do; or what I am and what I am not. This is to let you know what to expect and what not to expect from me. That way, you can decide whether I am the right person to hire or not.

First. What I am not and what I cannot do.

I am not an artist. I cannot paint nor sculpt. I cannot draw cartoons, human figures, and animals. I am not someone who creates an artwork as a form of his expression for the purpose of art appreciation. Perhaps, in the future, I can, but not presently.

In the area of digital art, just the same, I cannot draw like what artists can in digital composing, creating visual effects for motion pictures and animation. I cannot draw a clip art, a caricature, or illustration for comics. These are the jobs of a digital or graphics artist. I am not a digital or a graphics artist.

Second. What I am and what I can do.

I am a creative graphics designer. A creative designer is someone who has a knack in visual arrangements and color. The purpose of his work is to communicate meanings and messages using words, shapes, and images. In other words, his work is often times informational. At few times, it is subliminal. But at all times, his work is always visual whether in shapes, figures or letters.

You hire a creative designer usually for business, especially for marketing or promotional purposes to design your marketing collateral or image branding such as a logo or product label.

The following are the things I can design for you.

  • Logo or emblem
  • Business card, stationery (letterhead and envelope)
  • Brochure, flier
  • Pamphlet, booklet, catalog
  • Card, poster, signage, banner
  • Newsletter, magazine
  • Book, e-book
  • Photo album in press ready portable document format (PDF)

Third. Graphics Designer + Writing Skills

When designing marketing collateral, you also need a copy writer. The copy writer is the one who will provide the text for your brochure, catalog, etc. His special skill is that he must be able to convey an important message using only a few words. Better if he can express it in only one word.

For example. Imagine a blue planet that is partly turning red on a black background. Written in big letters are the words “It’s time!” So, what are you thinking? If you thought of the urgency to prevent further the danger of global warming, then you are right.

In contrast, an artist would do it with intricacy like using or applying complex and overlaying curves, lines, patterns, shapes, dimensions and colors. When you see his work, you would remark, “Wow!” There are exceptional artists, though, who also possess the skills of a designer.

I am no artist but my edge is this – I am a creative thinker. I design and I write creatively. With me, you don’t need to hire two people to design and copy write. You only need someone who possesses both skills. And this kind of person is rare. [wc_fa icon=”smile-o” margin_left=”” margin_right=””][/wc_fa]

Examine the featured image you see in this article. Can you guess what it is trying to say to you? That’s the work of a creative designer, not of an artist.

Last But Not Least, Design Thinking In Mind

Design thinking is not something visual like graphics design. It is more like a process that is solution-based rather than problem-based. When I design a website or a business collateral, I imagine its effect on people. I imagine how people would react on it, and even how the eyes would literally act on it. I like my designs to trigger an emotional or psychological impact. And most importantly, it should serve its purpose as a solution.

In A Nutshell

Creative design encompasses visual design and creative writing with design thinking in mind.

A design should impress you, first and foremost. If you do not like it, why would you accept it? If it impresses you, you believe that anyone can be impressed as well. Therefore, I do my best to design to impress.

A design should express a meaning, a message, an idea, or a thought. A design material or collateral should present an information. If a design cannot express something, then it is useless. Therefore, to the best of my ability, I make sure that my design clearly expresses what it should express.

A design should cause an action. For example, a brochure is not designed just to be touched, read, or appreciated. It should cause, motivate, or impact an action that leads towards the serving of its intended purpose.

What’s My Price

Prices for my particular works vary in time. If you’re a close friend, I lower the price. Sometimes I offer my services for free depending on our relationship, or the worthy cause of a project. To give you an idea, here’s how I priced a long time ago.

Brochure
PHP1000/page. A brochure usually has prints front and back; so that’s 2 pages. I only design one study. Take it or leave it. If you need another study, you pay additional. Whether you accept or not, use or not the brochure, you pay just the same. You pay first before I design.
Poster
PHP3000. My style is minimalist, so don’t expect too much elements on your poster. A poster is meant to be viewed a few meters away from the reader. Therefore, a poster should not be cluttered with too much images and texts. If you insist on cluttering your poster, find another designer.
Magazine, Catalog
PHP1000/page. Ditto my style. However, a magazine or catalog is meant to be viewed at close range compared to viewing a poster. That means, I compromise between minimalist design and information.

You can view my portfolio on the home page.

Design Marketing Print Collateral

For your marketing or promotional collateral print needs, I can design your company profile brochure, product or service brochure, promotional flyer, product catalog, poster, banner, among others. For your stationery, you need a letterhead, business card, and envelope design. If your are a new organization or wish to re-brand it, I can design a logo for you. I also design digital wedding albums.