Video Editing Tips for Beginners – YouTube Editor

In today’s video tips for beginners, you are going to learn to:

  • Edit your video using free background music
  • Fade music at the end of the video using YouTube Editor
  • End your video with an image instead of a black screen
  • Optimise the quality of your video for your website’s home page or landing page

4 Video Editing Tips for Beginners Using YouTube Editor

If you are looking for a free video editor that you can use to stitch video clips and images, the YouTube Editor may just be the answer to your video editing needs. YouTube Editor is a free online application that you can use to edit your videos online via YouTube. It is simple and it can do the most basic video editing tasks. All it needs is for you to have an account with YouTube. Don’t worry, signing up for YouTube is free.

Following are a few tips and techniques to get the best out of YouTube Editor. This assumes that you are already familiar with the basic functions of YouTube Editor. If not, you can start learning the basics via YouTube Help. To learn about what aspect ratio and resolution that are best for your video, read Aspect Ratio vs Resolution.

Where To Get Free Music

Music are copyrighted. If you upload on YouTube a video with a background music that is copyrighted, YouTube will warn you about it. Either YouTube will mute your video, or should you continue, it will warn you that any ad that appears on your video would be for the benefit of the copyright owner, if the owner intended it that way.

A safe way to do it is to use music from YouTube’s audio library. There are music that you can use for free without ads, and there are music that you can use free but ads will appear on your video. Either way, it is better than using a copyrighted music.

Adding Background Music To Your Video

To use YouTube’s music from its audio library, you must first upload your video to YouTube. Once uploaded, click the audio icon to see some featured tracks. Simply click a music and that’s automatically added to your video as background music. You can listen to the music first before you finalise which background music you want to use. Once you have picked a final one, you can save your video.

Another way is to create a new video from scratch using YouTube Video Editor. Then, while on video editor, click the audio icon to bring up a list of music. Select one that you desire to use by dragging it down to the audio panel. Once done, save your music.

To illustrate, here’s a video that I made using iMovie. It has no background music.

Fading Out the Music Background of Your Video via YouTube Video Editor

After uploading my video to YouTube, I picked a music from the Audio Library to serve as background music. The result is this video.

Notice that the video ended with a screech sound due to the music that was abruptly cut. Unfortunately, YouTube’s video editor does not have a feature to fade in and fade out audio. The technique is to use a transition after the video. For my video, I used cross-fade transition.

Here’s the result of the same video with transition added at the end. As the video cross-faded at the end, the background music faded out.

Notice that at the end of the video, a black screen flashed as a result of the cross-fade transition effect.

End The Video With an Image Rather Than With A Black Screen

Lighthouse towerAfter adding a cross-fade transition effect to the video, the video ended with a black screen. For the reason that I will be using this video as video header on my website, I do not want a black screen showing up at the end of the video.

The technique I used is to end the video with an image.

How To Add An Image With YouTube Editor

  1. Go to YouTube Video Editor
  2. Click the camera icon to upload an image
  3. Click Add Photos To Project
  4. Select Upload Photos from the choices
  5. Click the button Select photos from your computer and pick the photo that you want to upload.
  6. Once your photo has been uploaded, drag the image to the end of the video that you are editing.
  7. Save your edited video.

Optimise The Quality of Your Video on Your Website

By default, YouTube sets your video quality to “Auto.” This is good because your video will load faster with any device. If you want to maintain the HD quality of your video, especially, if you are using this as hero video on your website, on YouTube, set the video quality of your video to 1080p.

The Final Video

Below is the final output of my video after adding a background music, fading out the music by using a cross-fade effect at the end of the video, and adding an image at the end of the video to cover the black screen caused by the transition.

Video Editing Tips For Beginners – Aspect Ratio vs Resolution

In this video editing tips for beginners, you are going to learn the differences between aspect ratio, dimension, and resolution; and, which aspect ratio, dimension, and resolution should you use for your videos.
Learning Curve: Beginner

Dimension vs Resolution vs Aspect Ratio

Dimension

Dimension, in general, refers to the size of something such as length, width, height, or depth. In video production, when you talk about dimension, you talk about the width and the height of the video. Video dimension is not measured by inches or centimetres. Though a TV screen or computer monitor is measured by inches diagonally from one corner to its opposite corner, the video is measured by the number of pixels called resolution and aspect ratio.

Resolution

Resolution is the density or quality of an image or video. It is the number of pixels per unit of an area, for example 72 pixels per inch or 72 ppi. The lower the number, the lower the quality of an image. In graphic design, a 300 ppi is a good quality image best for magazine production. The web standard is 72 ppi. Resolution, therefore, refers aptly to the quality of the picture rather than to its width and height.

In video production, however, when you talk about resolution, you talk about 480p, 720p,  or 1080p; not ppi. The ‘p’ stands for progressive; in contrast with ‘i’ which means interlaced. Which one is better? Look at it this way: ‘i’ is old school, ‘p’ is today’s school. What about the numbers? The numbers in 480p, 720p, and 1080p refers to the height of the video in pixels. So, 480 means 480 pixels in height.

Which resolution is the best? 480p is the standard dimension for box type displays such as the square TV or computer monitor prior to the millennium; while 720p and 1080p refers to a widescreen display. In another context, VGA is to 480p; while 720p and 1080p are to HD (high definition). Therefore, the higher the number, the better the quality of the video.

TV monitors and screen displays of computers and mobile devices come in different dimensions. If you are producing a video for a specific device, then use a resolution that fits that device. However, if you want your video to be played on any TV monitor or screen display, use the standard ones. You can either use 720p or 1080p if you want high definition (HD) quality. This ensures viewing your video in good quality picture even in larger screens.

Aspect Ratio

The aspect ratio follows a certain width relative to its height, or vice-versa. The most common aspect ratios are 4:3, 16:10, and 16:9. The first number refers to the width; the second number refers to the height. For example, you can look at 4:3 like 4 inches wide and 3 inches in height.  However, in video production 4:3 may be at 640 x 480 dimension in pixels, or 800 x 600. The aspect ratio of 16:9 may be in 1280 x 720 dimension in pixels, or 1920 x 1080. The aspect ratio can be in any number of pixels. The higher the number, the better the quality. 

You have learned that the numbers in 480p, 720p, and 1080p refer to the height of the video. These figures are shorthands to mean that 480p refers to the 640 x 480 dimension in pixels; while 720p refers to the 1280 x 720 dimension; and 1080p refers to 1920 x 1080 dimension.  Therefore, the aspect ratio may be in any dimension or number of pixels so long as it follows the width-height aspect ratio. Some people call this width-by-height dimension as resolution rather than dimension.

What happens if you play a 480p video on a widescreen monitor?

If you play a 480p video on a widescreen, your video will still play but you are going to see pillar boxes (black bars or blank spaces) on the sides. On the other hand, playing a 1080p video on a standard 4:3 TV produces letter boxes (black horizontal bars or space) on top and bottom of the video. The same is true happens when you play a video, the aspect ratio of which is different from that of the mobile device.

Guide To Buying Screen Displays

The screen display of a MacBook Pro (mid 2012) is either 13-inch or 15-inch measured diagonally from one corner to its opposite corner.  You commonly refer to that physical dimension as the screen size. If the diagonal measure (or hypotenuse in Geometry) is 13 inches, its possible height and width is 5 x 12 inches.  In the case of a 13″ MacBook Pro, it is approximately 7 x 11.25 inches. In terms of pixels, the 13″ display is 1280 x 800; the diagonal measure is thus 1509 pixels. Divide 1509 pixels by 13 inches, you get 116 pixels per inch, i.e. a resolution of 116 ppi.

With that in mind, the next time you buy a computer laptop, or a computer widescreen display, ask for a resolution that is at least 116 ppi. If the resolution is 72 ppi, that’s good for browsing the Internet. For gaming, 96 ppi is good enough. For video editing, go for higher than 100 ppi. Current 13″ MacBook Pro displays a resolution of 227 ppi; while a 15″ displays a resolution of 220 ppi. iMacs have a resolution of 217 or 218 ppi. Professional editors would go for even much higher.

Further, therefore, a big screen does not mean better resolution.

The Best Aspect Ratio, Resolution, and Dimension For Your Video

Most screen displays today, whether TV displays or computer, fit the 16:9 aspect ratio. The old box type TVs and monitors, configured to the 4:3 aspect ratio, are already gone. Most TVs and computer displays available in the market today are widescreen. However, widescreen TVs and monitors that fit the 16:10 aspect ratio had a short life in the market. Therefore, when producing a video, you are safe with 16:9 aspect ratio.

In terms of resolution, choose the standard 1080p. This is to ensure that your video delivers good quality with any device. If you are going to upload your video on YouTube, YouTube automatically downgrades the quality of your video depending on the resolution of the device it is being viewed.

In A Nutshell

The most important thing is resolution (i.e. density), which delivers the quality of the video (and even photographs). A larger screen does not mean better resolution. You have to ask for the ppi (pixels per inch). If the pixels per inch is not given, ask for the dimension in pixels such as 1920 x 1080 pixels or higher. If the store cannot understand the meaning of dimension, call it resolution.

Most widescreen displays adhere to the 16:9 aspect ratio. So, you’re safe when buying a widescreen monitor if the aspect ratio is your concern.

Here’s your gauge. A 21-inch iMac has 4K display, which means 4000+ pixels wide at 200+ pixels per inch resolution. A 13-inch MacBook Pro has 2K display, which means 2000+ pixels wide at 200+ pixels per inch resolution. So when buying a laptop or display monitor, ask for a resolution that’s within this range. If budget is your constrain, go for around 116 ppi.

When producing a video, you’re safe with 16:9 aspect ratio and 1080p. Professionals would go for higher than 1080p or what is called ultra HD. YouTube currently accommodates only up to 1080p. iMovie creates video at 1080p.

Essential Tools To Power Up Your Business

Whether you’re a freelancer or a corporate owner, you need stuff to promote your business. Business instruments such as websites and marketing collateral are essential creatives that make your business known. What follows is a list of the essential business tools that you need to power up your business.

If You’re A Business Owner

1 Public Image

Logo
This is the very first creative that you need. Have a logo designed that truly reflects your business image. All your creative collateral would need a logo.
Letterhead
Design a letterhead that blends with your logo and business image.
Business card
Your business card should complement your business image. Its design should not be a breakaway from the design of your letterhead.

2 Web Presence

Website
To put your mark on the Web, you need a website. A website requires two things in order to exist on the Net.

  • Domain name. Your website requires a unique domain name that you have to register in order to be valid.
  • Web host. You need to subscribe to a web host plan to house your website on the Net. I recommend this green web host, not only because it comes with a free domain for life, but also it uses green energy.
Site administration
You need someone to manage your website, unless you are a technical person who knows how to do it.
Content management
Your site needs content with substance. Somebody has to manage it who can write in good English and do some research. If you are good with a camera, images add appeal to your content. You may also need a graphic designer and a video editor if you want to add this kind of content.

3 Web Promotion

Social media integration
Connect your Facebook or Twitter to your website. There are a number of social media sites to choose from: Pinterest, LinkedIn, Google+, YouTube, Pocket, Tumblr, Flickr, among others. Pick your favorites.
Connect and interact
Technology can do the integration but to interact with humans, you have to do your part.
Advertisement
There are two forms – paid advertising and freevertising. In freevertising, you use your social media sites or your email list to promote your business. But never, never spam.

4 Creative Collateral

Flier, brochure, catalog
Outside the web, traditional marketing materials complement your digital creatives. But of course, you are not limited to paper. Your flier, brochure, and catalog can be digitized into PDF or JPEG file format.
Business letters
Sales letters, follow-up letters, and thank you letters. To compose an effective business letter is a skill that only a few has. Hire someone who is really good. For a tip on how to write an effective business letter, read it here.
Landing page
You might also need a pitch page, aka sales page, an opt-in or signup page, or a combination of both depending on your objective: to sell so they buy or have them sign up for something.

If You’re A Blogger

You can optionally skip #4 if you are a blogger. In some cases you may need a variety of landing pages as a way to promote your blog or website. If you have items to sell, a product catalog would complement your blog.

5 Blog Monetisation

If you simply want to increase your followers, you can skip this section. Otherwise, continue reading to get some ideas on how you can make money blogging.

Publish ads
Put ads on your site. Sign up for Google Adsense, Clickbank or RevenueHits. If your site is popular, you can accept direct ads.
Join affiliate programs
Your blog can promote somebody else’s products through affiliate sites like Clickbank.
Sell something your own
You can write an e-book and sell copies. Package your photos for a price. Sell a coaching service.

For The Entrepreneurial Mind

If you want to have your own online business that generates passive income, I will teach you exactly what I do — step by step. Think about it. Once you have decided and truly serious about it, contact me. I will get back to you as soon as I can.

6 Other Things

If you know other things to add to the list, you can mention them below.

Movie Posters Design Examples

These are 8 movie posters I designed for an event, which had a film festival theme. The event was for a rotary club induction of officers. The challenge was to make the movie posters relevant to the rotary club. I did some research on the areas of focus of the rotary, its core values, and the local projects that this rotary club had accomplished.

All the films presented in the design are fictitious. They do not pertain to any particular film or documentary. The movie titles were all made up except for A Star Is Born and Mulawin, which happened to have movies of the same title. I insisted on using these titles because they are relevant to the club. If the other titles I used happened to be of the same titles of existing movies, it was not intentional. The name of the actors, movie reviews, and reviewers’ names were all fictional.

If you happen to be a Rotarian who is viewing this, can you guess what the posters are trying to depict?

 

Artist Or Designer: Who Do You Hire?

think big concept in visual design

Let me tell you what I can do and what I cannot do; or what I am and what I am not. This is to let you know what to expect and what not to expect from me. That way, you can decide whether I am the right person to hire or not.

First. What I am not and what I cannot do.

I am not an artist. I cannot paint nor sculpt. I cannot draw cartoons, human figures, and animals. I am not someone who creates an artwork as a form of his expression for the purpose of art appreciation. Perhaps, in the future, I can, but not presently.

In the area of digital art, just the same, I cannot draw like what artists can in digital composing, creating visual effects for motion pictures and animation. I cannot draw a clip art, a caricature, or illustration for comics. These are the jobs of a digital or graphics artist. I am not a digital or a graphics artist.

Second. What I am and what I can do.

I am a creative graphics designer. A creative designer is someone who has a knack in visual arrangements and color. The purpose of his work is to communicate meanings and messages using words, shapes, and images. In other words, his work is often times informational. At few times, it is subliminal. But at all times, his work is always visual whether in shapes, figures or letters.

You hire a creative designer usually for business, especially for marketing or promotional purposes to design your marketing collateral or image branding such as a logo or product label.

The following are the things I can design for you.

  • Logo or emblem
  • Business card, stationery (letterhead and envelope)
  • Brochure, flier
  • Pamphlet, booklet, catalog
  • Card, poster, signage, banner
  • Newsletter, magazine
  • Book, e-book
  • Photo album in press ready portable document format (PDF)

Third. Graphics Designer + Writing Skills

When designing marketing collateral, you also need a copy writer. The copy writer is the one who will provide the text for your brochure, catalog, etc. His special skill is that he must be able to convey an important message using only a few words. Better if he can express it in only one word.

For example. Imagine a blue planet that is partly turning red on a black background. Written in big letters are the words “It’s time!” So, what are you thinking? If you thought of the urgency to prevent further the danger of global warming, then you are right.

In contrast, an artist would do it with intricacy like using or applying complex and overlaying curves, lines, patterns, shapes, dimensions and colors. When you see his work, you would remark, “Wow!” There are exceptional artists, though, who also possess the skills of a designer.

I am no artist but my edge is this – I am a creative thinker. I design and I write creatively. With me, you don’t need to hire two people to design and copy write. You only need someone who possesses both skills. And this kind of person is rare. [wc_fa icon=”smile-o” margin_left=”” margin_right=””][/wc_fa]

Examine the featured image you see in this article. Can you guess what it is trying to say to you? That’s the work of a creative designer, not of an artist.

Last But Not Least, Design Thinking In Mind

Design thinking is not something visual like graphics design. It is more like a process that is solution-based rather than problem-based. When I design a website or a business collateral, I imagine its effect on people. I imagine how people would react on it, and even how the eyes would literally act on it. I like my designs to trigger an emotional or psychological impact. And most importantly, it should serve its purpose as a solution.

In A Nutshell

Creative design encompasses visual design and creative writing with design thinking in mind.

A design should impress you, first and foremost. If you do not like it, why would you accept it? If it impresses you, you believe that anyone can be impressed as well. Therefore, I do my best to design to impress.

A design should express a meaning, a message, an idea, or a thought. A design material or collateral should present an information. If a design cannot express something, then it is useless. Therefore, to the best of my ability, I make sure that my design clearly expresses what it should express.

A design should cause an action. For example, a brochure is not designed just to be touched, read, or appreciated. It should cause, motivate, or impact an action that leads towards the serving of its intended purpose.

What’s My Price

Prices for my particular works vary in time. If you’re a close friend, I lower the price. Sometimes I offer my services for free depending on our relationship, or the worthy cause of a project. To give you an idea, here’s how I priced a long time ago.

Brochure
PHP1000/page. A brochure usually has prints front and back; so that’s 2 pages. I only design one study. Take it or leave it. If you need another study, you pay additional. Whether you accept or not, use or not the brochure, you pay just the same. You pay first before I design.
Poster
PHP3000. My style is minimalist, so don’t expect too much elements on your poster. A poster is meant to be viewed a few meters away from the reader. Therefore, a poster should not be cluttered with too much images and texts. If you insist on cluttering your poster, find another designer.
Magazine, Catalog
PHP1000/page. Ditto my style. However, a magazine or catalog is meant to be viewed at close range compared to viewing a poster. That means, I compromise between minimalist design and information.

You can view my portfolio on the home page.