Brainstorming is a process of putting down on the table every idea – good or bad – that comes out of your head without censorship, justification, or disapproval. It is a process to get that perfect idea. When you brainstorm, you just let the ideas flow. The idea that you may think of may be funny or ridiculous, or even non-sense. It does not matter. Just write down every idea. Use this brainstorming technique to conceptualize what your website is to be about.
What Your Website Is All About
In the previous lesson, you learned about the things to consider before putting up a website, such as:
- ‘Do you want it’ versus ‘do you need it’
- The purpose and content of your website
- Your target audience, aka market niche
- The budget and time you need to spend
- The platform from which to build your site
At this point, I assume that you already have figured out whether you want a website or need to have one. Regardless, you still have to go through the next process – to brainstorm ideas for your website.
Brainstorm An Ideas List
I can no longer count how many times I had changed the content of my website. Every time a new idea was in my head, I changed my site. It’s not a good practice. Brainstorm ideas and keep a list for future reference.
Now it’s time to brainstorm ideas for the content of your website. Remember that brainstorming is a process, so take your time.
List every idea that comes out of your mind. If you can list a hundred or less, that’s cool. Write the ideas down. Once you have run out of ideas, stop. Set aside your list and forget everything you’ve written.
The next day, or whenever you feel like it, go about your list. Read your ideas a little bit aloud. Make sure that you hear what you are reading. Then start crossing out an idea that you don’t “feel“. If a new idea comes in, add it to your list.
Repeat the process. Go over your list again and see if there are other ideas that you can cross out, or un-cross. If a new idea pops out of your head, add that idea to your list. Once you could no longer cross out anything, take a rest. Set your list aside. Get busy with other things.
At times, a new idea will come to your head. Take your list and write that idea down. Remember that you are still brainstorming at this stage, so don’t censor your ideas.
Think Sources of Information
Whenever you feel like it, go over your list and read every idea. Start crossing out again. If there’s not an idea that you could cross out at this point, think sources. Where are you going to get information about your ideas.
For example, if you are thinking of blogging about gardening, do you have a garden? Do you have knowledge about plants? Suppose, you don’t, then you can blog about your learning process on how to build and start gardening. Now, think. Do you have a space where you can build your garden? Do you have the resources such as books and seminars that you can attend?
Your website also needs images. Make sure that you will have access to a source of rich images as well. There are images that you can buy, and there are free ones; but you cannot use copyrighted images. If you can take pictures with your smartphone, then you need to explore your surroundings so that you can take pictures of the plants you wish to feature on your blog. The stuff mentioned in this example are the sources of your contents.
Now, go back to your list. Check the ideas you think have a rich source of information that you have access to. Cross out the ideas you think require information that you have no access to.
Your Top Ten List
You come now in the final step in brainstorming ideas for your website. Repeat the whole brainstorming process of crossing out and checking those with rich content until your list is narrowed down to at most, ten ideas. Rank them one to ten. Write your top ten on a clean sheet of paper, or preferably on a notebook that you keep. If your list contains less than ten, that is just fine. You may have top seven or top five, or even top 12.
Your Top One is most likely the best idea for the website you wish to build.
The reason why you are keeping your list permanently is that you may need it in the future. In case you need to build another website, then you don’t have to go through the same brainstorming process again. All you have to do is pick an idea from your top ten or top 12 list.
In A Nutshell
It is not easy to come up with the best idea for your website. At often times, you don’t know what to put there. To help you come up with a good idea, you need to brainstorm. Brainstorming allows your mind to be creative and exploring. Brainstorming is not a quick step to a solution. It is a repeating process of letting the ideas flow fluidly through time. Therefore, you need not hurry. In between repeating process, there’s a time to pause and relax. This is to allow the ideas to incubate in your mind. While your mind is at a relaxed stage, it continuously search for the creative idea. Usually, the idea just comes out of nowhere in the middle of the process.
Now that you already have a good idea about your website, your next move is think of a domain for your site.